You've got to tell them to sell them

"Back in the day" as they say, Hamms beer was immensely popular.  In the 60's, as an engineering student at the University of Iowa, I did my share to help the cause, especially at Doc's Bar.

John Cimino, of Des Moines, owned Cimino Distributing Company, one of the top Hamms distributors in the nation.    In perhaps 1980, I read a story sbout John Cimino in the Des Moines Register.  My takeaway from the story was this quote:

You've got to tell them to sell them and if you don't tell them, you will never sell them.

That has been sort of  guiding principle ever since and reminds me that you can never stop selling.

The story went on to tell how John Cimino spent every Friday night going from bar to bar in his territory, telling people about Hamms beer.  Of course, he bought them samples to backup what he was telling them.

A few months ago, I was researching for this post and found that I had the quote wrong, though the sentiment was correct.  Never mind; the quote, as I remembered it, has been one of my mantras for over thirty years.  I stand by it!