Richway Industries Snapshot

Richway Industries makes a variety of products, ranging from cellular concrete equipment to foam markers for agricultural and turf spraying. Learn more at the Richway website: http://www.richway.com

Normally published every Friday

Thursday, September 19, 2013

If I owned a car dealership........

I hate to buy vehicles.  I don't like the games that are often played.  And I don't like the attitude of most car sales people.  Dammit!  You people are not superior to the general population.  I have known some who seem to turn on "the switch" when they walk into the dealership to go to work, even though they are decent people otherwise.

This week I bought a new minivan (my favorite vehicle body type) from a dealership in Prairie du Chien, Wisconsin, just across the Mississippi River from Iowa's East Coast.  Sut Hill Motors is now my prototype for the way I would run a dealership.  They sell both Chrysler and Ford products.

Using the internet, I had originally narrowed my search to two dealerships, one in Iowa and one in Florida, near Cocoa Beach.  The Iowa Guys played their version of "the game" immediately, so they were gone!  The Florida guys waited until the last minute to play the game, when the price was suddenly $200 higher than it should have been.

Reopen the search.  Find exactly what I want at Sut Hill.  Send email. Talk to salesman Ryan Deegan.  In a few minutes he called back with a price.  I gave a "buy signal" and then he said "I think we can get you another $750 "Chrysler Loyalty" rebate".  Deal sealed  -----  even if the added rebate didn't materialize.  (It did)

A couple of days later, we drove the hour and a half to "Prairie" to pick it up.  The building, neither large nor fancy, was staffed by friendly "real" people.  Took care of the "paperwork" with a nice (and competent) lady named Beth Keeney and then Ryan introduced me to Mr. Sut Hill.  We visited for a few minutes during which he told me he had owned dealerships in Iowa and as far away as Sarasota, Florida.  I'll bet every one of them has been run the same way!    Real and honest people, intent on helping their customers genuinely get the best deal they can give them on a vehicle.  Refreshing and rare in the "car business."  Any of the "master salesmen" I have profiled in previous posts would fit right in at Sut Hill.

If you are interested in a new Ford or Chrysler product, (and probably any brand of used vehicle) you should check out Sut Hill.  I am sure you will not regret it. 


If you like to play games and be surrounded by people who like to swagger around acting like you are clearly slightly inferior to them, go to most other dealerships.  I know there are others like Sut Hill, but they are hard to find.

This has been an unpaid and unsolicited testimonial ----  and clearly biased by my experience.


Click to meet the Sut Hill staff


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