I struck a nerve

Special mid-week post

I have had lots of comments about last Friday's car dealership piece.  Most of them were about the "air of superiority" and "arrogance" of car sales people.  One person told me of a saleswoman for a dealership that grew from a modest building into a larger new and fancy building.  The ego and demeanor of the saleswoman seemed to grow worse even faster, so my reader stopped even trying to buy from her.  I suspect that maybe she was given a choice of becoming "big dealer like" in her sales approach or leaving the company.

Others mentioned that they, too, had a "good" purchasing experience at a smaller dealership at some point in the past.  One even told of a good experience at a big high volume dealership.  One lady said she rather liked the games and deal-making.  I should add that she is a very effective purchasing manager for her company.

A couple commented about car salesmen they knew on and off the job  --- and the difference in personalities they exhibited both places.


Following are two direct quotes from people who are professional salesmen and have been for some time.


"Buying a car is THE worst... My experience like yours has been most of these guys are incompetent hacks hiding behind their arrogant facade."

"Right on!  I have often felt in the years of car buying experience the feeling that we weren’t good enough to buy a vehicle from the dealership we visited.  Always made sure that I was nicely dressed, clean shaven and had deodorant on.  Did not seem to make a difference."  

I once looked at a used flat-bed equipment trailer at a dealership near here.  When I noted that the frame was rather badly rusted, the salesman replied:  "If the next guy does not notice that, it will be his problem, not ours, as soon as he pulls it off the lot."  The salesman was the son of the owner!!!!    I have never visited that dealership again in 15 years. 

So there you have it folks.  It seems fairly universal, especially in the larger dealerships. 

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If I owned a car dealership........

I hate to buy vehicles.  I don't like the games that are often played.  And I don't like the attitude of most car sales people.  Dammit!  You people are not superior to the general population.  I have known some who seem to turn on "the switch" when they walk into the dealership to go to work, even though they are decent people otherwise.

This week I bought a new minivan (my favorite vehicle body type) from a dealership in Prairie du Chien, Wisconsin, just across the Mississippi River from Iowa's East Coast.  Sut Hill Motors is now my prototype for the way I would run a dealership.  They sell both Chrysler and Ford products.

Using the internet, I had originally narrowed my search to two dealerships, one in Iowa and one in Florida, near Cocoa Beach.  The Iowa Guys played their version of "the game" immediately, so they were gone!  The Florida guys waited until the last minute to play the game, when the price was suddenly $200 higher than it should have been.

Reopen the search.  Find exactly what I want at Sut Hill.  Send email. Talk to salesman Ryan Deegan.  In a few minutes he called back with a price.  I gave a "buy signal" and then he said "I think we can get you another $750 "Chrysler Loyalty" rebate".  Deal sealed  -----  even if the added rebate didn't materialize.  (It did)

A couple of days later, we drove the hour and a half to "Prairie" to pick it up.  The building, neither large nor fancy, was staffed by friendly "real" people.  Took care of the "paperwork" with a nice (and competent) lady named Beth Keeney and then Ryan introduced me to Mr. Sut Hill.  We visited for a few minutes during which he told me he had owned dealerships in Iowa and as far away as Sarasota, Florida.  I'll bet every one of them has been run the same way!    Real and honest people, intent on helping their customers genuinely get the best deal they can give them on a vehicle.  Refreshing and rare in the "car business."  Any of the "master salesmen" I have profiled in previous posts would fit right in at Sut Hill.

If you are interested in a new Ford or Chrysler product, (and probably any brand of used vehicle) you should check out Sut Hill.  I am sure you will not regret it. 


If you like to play games and be surrounded by people who like to swagger around acting like you are clearly slightly inferior to them, go to most other dealerships.  I know there are others like Sut Hill, but they are hard to find.

This has been an unpaid and unsolicited testimonial ----  and clearly biased by my experience.


Click to meet the Sut Hill staff

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Secrets from two master salesmen ... the final "episode"

I have known Kevin for about twenty five years and we have bought a lot of magazine advertising space from him.  Like the others whose secrets I have shared, his style is not flashy or pushy, but gets the job done...well.

His Secrets:

Try to be a good listener and find out what the prospect is looking for and then meet his or her needs

Deliver what I promise

Go beyond just being reliable and "nice"

I have always thought of Kevin's approach as that of a consultant who just happens to have a product to sell that meets some, but not all of "your" needs.  He helps with a whole program, not necessarily just his magazine.

Finally, my friend Stan, whom I have known a long time, is another consultative salesman.  Stan has been our commercial insurance agent for a long time.  He "watches out" for us and his other clients to make sure that we have the right coverage and at the appropriate price. 

Rather recently, the large and respected agency for which Stan works has run a series of TV commercials locally in which the main theme is just exactly what Stan has done for years --- consult and watch for clients and help them manage risk.  I like to think that they have seen his success and realized this approach builds long term satisfied clients. 

Another thing about Stan.  He shows up,  just like every other master salesman I have profiled.  It is hard work to be successful.  The last agent we had before Stan, (a long time ago) thought that showing up once a year a month before renewal was adequate.  It was not and he lost our business.  He was a nice guy, but that alone was not enough.


Soon  ---- a summary of Master Salesmen.   And then --- Secrets of a Master Marketer.

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