Connecting with your audience

Last Saturday night my wife and I attended a concert by Jimmy Buffett, which was opened by Jackson Browne, a headliner in his in own right.  We had a great time, just as my friend Kyle said we would.  Alpine Valley Music Theater, southwest of Milwaukee, is a great open air venue

Regular readers will know that customer service, reasons for success, and numbers are all hot buttons for me.  I rarely am anywhere for very long without thinking about at least one of the three and Saturday was no exception.

On the way back to our motel we talked about several things, including the fact that Jimmy seemed to be having fun all the time. He was interacting with the audience in a way that they (we) felt and shared in his fun.  He was connected with his audience (and his band)!  Jackson Browne was similarly connected.

Think about it.  If you want to succeed in most things you are doing that involve an "audience" you HAVE to connect with your audience.  This is true whether you are teaching, preaching, parenting, selling widgets, healing, serving food, or many other things.  

Read doctor reviews by patients sometime.  Are the ratings based on medicine or customer service and connection to patients?  Most ratings seem based on such things as "did I have to wait long?   was the staff "nice"    was the doctor "nice"  etc.       "medicine" is rarely mentioned.  I want both -----  good medicine and "nice"  (nice = connected).

Take a look at the top pro athletes.  Usually the ones with the most endorsement money work hard to connect with the fans.  I have read that NASCAR management insists that drivers work at connecting with fans because they know this is an important part of creating a large customer base.

We had some of the best seats in the house! (8 rows back, 2 seats off center).  My wife was the top bidder for a Jimmy Buffett package at a Skin Cancer charity auction held as part of a surfing tournament in Cocoa Beach last November.  Kelly Slater is an 11 time world surfing champion, a native of Cocoa Beach, and the sponsor (with his two brothers ) of a big invitational surf tournament in Cocoa Beach.  And he is a friend of Jimmy Buffett's.  BTW-----  the Slater family does not just put their names out there!  They connect!   As an example, Kelly's sister in law, April really directly runs the charity auction.  We went to her house to pick up the Buffet Package and couple of other items my wife "won".

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