We are all Marketers!
The small town in which I live has an excellent, but small, school system. So excellent in fact, that when the nearby University of Northern Iowa closed their "laboratory school" which they used to train teachers and also test innovative and new teaching methods and strategies, 70 students elected to transfer to our school, ten miles away. Why? you may ask. Marketing is my answer. The marketing leader was Steve Gray, the superintendent of our school system. As he will tell you though, it was the efforts of many people that helped make the prospective students aware of the educational opportunities at our school. The team used a number of techniques to help prospective students and parents explore Janesville Schools. And those 70 students increased the total enrollment by nearly 20%.
Supeintendent Gray is moving on after the close'of the school year. His next school is getting an excellent leader AND marketer!
You wouldn't normally think of a school as being involved in marketing, but you would be wrong. In fact the schools are constantly marketing within their own system. Marketing to students (work hard, learn, stay in school) and marketing to teachers (and prospective teachers), other staff, parents and the community.
I am an engineer by education, but I figured out long ago that without marketing, you have nothing ... no matter what you are; manufacturer, retail store, writer, parent, religious entity, school, or golf professional. That is why much more of my time has been spent on marketing than engineering for the last 35 years.
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