Secrets from another master salesman

He received the "vendor of the year" award from the marketing and advertising department of Maytag.  My friend Roy sold printing for 25 years.  Maytag had a larger number of vendors calling on the advertising and marketing group.   There were a number of other printers, TV networks, magazines, box manufacturers, to name just as few, and a number of other specialty suppliers. Roy and the printing company he represented were selected as number one...the Best!

Roy received the same honor from another customer also.  Though smaller, this company is one of the larger "players" in its field in the Midwest.  In both cases, Roy and his wife were honored at a luncheon where he was presented with a certificate and memorabilia of the occasion.

Though I suspected Ii knew the answer, I asked him what his secret was.  His answer;  "I took care of my customer!"   

"If they wanted me there at 7 a.m., I got up and made the two hour drive to be there.  If they wanted me at 5 p.m., I was there.  If they needed something on a rush basis, I made sure we got it done.  And I made sure the price was always fair.  They could depend on me."

Pretty simple isn't it?  

                    "I took care of my customer"  

That's what customer service is all about.

A necessary first ingredient was getting the first order.  That requires being a good salesman (or salesperson), and Roy is one of the two best "pure salesmen" I know.

I will profile the other one soon.


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