Simplification is the most complicated process(TM)

It is easy to design a product or a process that works, at least in relative terms.  The same goes for writing almost anything.

But the real trick is to make it simple and still have full functionality and effectiveness.  In short, simplification is the most complicated (part of the) process.

For some people it comes more easily than for others.  Training and experience usually improve a person's ability to make things simple.

Whether you are writing advertising copy or designing a new product, making it simple is important.  Rachel was VP (& Director of Sales & Marketing) at Richway for a number of years and would sometimes spend literally hours getting just the right words in the proper places for a media ad or a brochure.  (Other times things flowed pretty easily, but she always spent time over several days to perfect her "copy")   I often told people that they need to have the same level of concern whether they are writing advertising or a letter to a customer.  

The same thing applies to product design.  A number of times we designed a product and put it into production, only to decide later that we could make it more simple without compromising performance.  We are not alone.  I often see the same thing as new models of a product emerge.

Simplicity is elegant!!      Simplification is the most complicated process.

I wrote this piece pretty quickly.  It will probably have a few changes made after I hit  "publish".

changes ..2



BTW, I trademarked this phrase a number of years ago when I made a wall sign that said just that. In writing this post I "googled" the phrase and guess what----  Somebody named "San Pedro" decided to use it as his own in August of 2012.  click here to go to the website    See below.

global.zinio.com/sitemap/Men-magazines/Metro...2012/.../pg-147
“One of the things I've learned from my mentors is that simplification is the most complicated process,” says San Pedro. “You can make a piece so bongga, but ...


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